09 March 2018

SCG Trust shortlisted for Stadium Business Awards

The Sydney Cricket and Sports Ground Trust has been shortlisted in two categories – Fan Experience and Venue Technology - at the 2018 Stadium Business Awards to be announced at a gala dinner in Manchester, UK in June.

The Stadium Business Awards recognise the achievements of leading stadia, venues and staff around the globe.

SCG Trust Chief Executive, Jamie Barkley said, “the SCG Trust is delighted to be a finalist for the Fan Experience and Venue Technology awards.”

“It is the sixth year that the Trust has been recognised as a finalist in the highly-respected venue industry awards, thereby strengthening the Trust’s reputation as a world leader in venue management,” he added.

A worthy finalist for the Venue Technology award, the SCG Trust’s Venue Operations Centre is part of a wider $3.5m investment in security across the Sydney Cricket Ground and Allianz Stadium and has completely revolutionised the way the Trust operates.

The state-of-the-art facility is monitored 24 hours a day and includes video analytics and facial recognition connected to 800 high definition and ultra-high definition cameras and is occupied during events by decision makers from security, catering, ticketing, cleaning and social media as well as external stakeholders such as the NSW Police, Traffic Management Centre and State Transit Authority.

To support the centre, the Trust also released a new website featuring several new capabilities to improve the fan experience and implemented a new social media monitoring tool which can review public feeds and posts to identify potential crowd disturbances and prohibited patron discussions.

The Trust’s aim of providing a first-class experience for fans attending the 2018 Ashes Test match sees it also shortlisted for the Fan Experience Award.

In an Australian sports venue first, the Trust partnered with former Australian cricket captain, Steve Waugh and Avanade to create an augmented reality experience to celebrate 15 years since Steve Waugh’s Perfect Day infamous last-ball century at the SCG.

The experience features commentary by Steve Waugh, together with animated simulation of his shots recreated in the Avanade studio, blended with short grabs of footage of his innings provided by the Nine Network’s Wide World of Sport.

The HoloLens experience was available for fans to enjoy during the Sydney Test, and queues for the activation proved its popularity.

A carnival-like atmosphere was rolled out across the venue during the 2018 Ashes Test, including a gourmet food village and beer garden, Members’ functions, SCG merchandise, promotions via the Trust’s app, and a variety of ‘Instamoments’ which gave fans an opportunity to have their photo and share on social media.

To help with the summer heat, the SCG Trust positioned mist cooling fans in key patron areas and distributed free ice blocks to the visiting ‘Barmy Army’ fans as temperatures soared past 45 degrees.

The commitment to fan experience ensured the January cricket Test at the SCG will remain one of the key events on the Australian cricket calendar.

A finalist in two categories, the SCG Trust will be looking to add to an already impressive trophy cabinet which includes five Stadium Business Awards as follows:

  • 2016 Venue Technology Award – Allianz Stadium interconnected solution (Superscreens, IPTV and app)
  • 2015 Sports Event of the Year – Major League Baseball Opening Series between the Arizona Diamondbacks and the LA Dodgers (2014)
  • 2015 Project of the Year – MA Noble, Don Bradman and Dally Messenger stand redevelopment
  • 2013 Sport Event of the Year – 100th Test match at the SCG in 2012
  • 2012 Team Player of the Year – Caron Lefever (staff)

The 2018 winners will be announced at a gala dinner to be held in Manchester, UK in June 2018. The full short list can be viewed by clicking here.

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