18 December 2017

SCG Trust creates Steve Waugh AR experience

The Sydney Cricket and Sports Ground Trust has partnered with Steve Waugh and Avanade to create an augmented reality experience to celebrate 15 years since Steve Waugh’s famous last-ball century at the Sydney Cricket Ground.
In a first of its kind by any Australian stadium or sports body, the Steve Waugh AR experience allows fans to immerse themselves into one of Australian Test cricket’s most memorable innings.
The experience features commentary by Steve Waugh, an animated simulation of his shots recreated in the Avanade studio and short grabs of footage of his innings provided by the Nine Network’s Wide World of Sports.
“Recreating the significant moments from the perfect day 15 years ago was much harder than I imagined,” said Steve Waugh.

“To mirror the exact trigger movements that accompany each shot was difficult to achieve as they were instinctive and not manufactured.

“I was unaware that I was actually doing some of these little adjustments until I studied the footage of the innings and then to try and replicate them was a real challenge,” he added.

The experience also allows fans an opportunity to learn more about Steve’s Baggy Green, his bat, and his famous red handkerchief.

“It was fun reliving the excitement of the day and I hope many people can now share with me the joy of scoring a century for Australia.”

The project is an exciting next step in the SCG Trust’s digital transformation, which started in 2014 when the Noble Bradman Messenger Stand became the first spectator facility in Australia to offer free wi-fi.

“The Steve Waugh AR is an exciting addition to the SCG Trust’s commitment to fan engagement, which in recent years has provided a fully-connected solution for its venues including high definition superscreens, free wi-fi, IPTV and our app,” said Jane Coles, General Manager – Membership & Marketing.

“The SCG Trust is proud to be leading the way in Australian sports venue technology and using these new initiatives to celebrate our proud heritage such as Steve Waugh’s famous innings.”

For Avanade, a leading global digital and cloud services provider, the Steve Waugh AR experience was the perfect opportunity to showcase the possibilities of augmented reality. 

“Over the last year we’ve seen organisations across different industries experimenting with augmented reality to create new experiences for customers – and in this instance sporting fans,” said Sarah Adam-Gedge, Managing Director of Avanade Australia.

“The new app combines high-resolution animations using motion capture of Steve Waugh and actual innings footage as part of an immersive experience that lets fans relive his famous last ball century.

“Increasingly these rich digital experiences are becoming the norm and we expect to see more organisations introducing augmented reality to create engaging experiences for customers.

“Avanade is delighted to partner with the SCG Trust and Steve Waugh on this first of a kind augmented reality experience for a sporting venue in Australia.”

The HoloLens experience will be available for fans to enjoy during the Sydney Test, and will soon become an additional product to the SCG Tour program.

For those who can’t get to the SCG, the Steve Waugh SCG AR app experience can be viewed on a smartphone and is now available for in the app store.

The app utilises the camera in a smartphone to place Steve Waugh within the user’s environment in augmented reality.

The app also enables fans to take a selfie with Steve which we anticipate will be trending on social this summer by users including the hashtag #SteveWaughAR.