SCG & Allianz Stadium App

About the Policies

About the Policies

FanThreeSixty is a contracted party which provides our stadium mobile application service to you. The "Terms & Conditions" policy outlines the terms which are agreed to when you use and register an account with the SCG & Allianz Stadium Application.

Terms & Conditions

Terms & Conditions


Terms of Use

Effective as of 11/15/2017

The Uphoria™ application and related software and/or services (the “App”) is owned and operated by FanThreeSixty, LLC, a Kansas limited liability company (“FTS”) and are subject to these Terms of Use (“Terms of Use” or “Agreement”). These Terms of Use are intended to make you aware of the terms and conditions of your use of the App, any content, or other products or services that are offered or provided by FTS or its partners or affiliates. 


Please read this Agreement carefully before using the App. You must read, agree with and accept all of the terms and conditions contained in this Agreement, which includes those terms and conditions expressly set out below and those incorporated by reference, before you use the App.  By using the App, you agree to be bound by the terms and conditions of this Agreement. The disclaimers, terms and conditions herein are of general application and may be supplemented by additional policies, procedures, disclaimers, guidelines, rules, terms or conditions of specific application disclosed by FTS or its partners or affiliates, including through a registration process or other means.  In the event of a conflict between the Terms of Use and any additional policies, procedures, disclaimers, guidelines, rules, terms or conditions of specific application, the additional policies, procedures, disclaimers, guidelines, rules, terms or conditions of specific application shall control.

IF YOU DO NOT AGREE TO BE BOUND BY THE TERMS AND CONDITIONS OF THIS AGREEMENT, PLEASE DO NOT USE OR ACCESS THE APP OR REGISTER OR BUY ANY PRODUCTS OR SERVICES PROVIDED ON OR THROUGH THE APP. FTS reserves the right, at its discretion, to change, modify, add or remove portions of these Terms of Use at any time by posting the amended terms on the App. If we post amended terms on the App, you agree to continually review the current terms and your subsequent use of the the App or any products or services offered through the App constitutes your acceptance of the-then updated or modified terms. Except as stated herein, all amended terms shall automatically be effective after they are posted on the App. This Agreement may not be otherwise amended except in writing signed by you and FTS.

FTS is willing to license, not sell, the App to you only upon the condition that you accept all the terms contained in this Agreement. By signing up with or by using the App, you indicate that you understand this Agreement and accept all of its terms. If you do not accept all the terms of this Agreement, then FTS is unwilling to license the App to you.

The App is generally available on FTS’s website, through Google Play, the Apple App Store and potentially other mobile application marketplaces.  The following applies to any version of the App that you acquire from the Apple App Store. This Agreement is entered into between you and FTS.  Apple, Inc. (“Apple”) is not a party to this Agreement and shall have no obligations with respect to the App. FTS, not Apple, is solely responsible for the App and the content thereof as set forth hereunder. However, Apple and Apple’s subsidiaries are third party beneficiaries of this Agreement. Upon your acceptance of this Agreement, Apple shall have the right (and will be deemed to have accepted the right) to enforce this Agreement against you as a third-party beneficiary thereof. This Agreement incorporates by reference the Licensed Application End User License Agreement published by Apple, for purposes of which, you are “the end-user.” In the event of a conflict in the terms of the Licensed Application End User License Agreement and this Agreement, the terms of this Agreement shall control.

You may not use the App and may not accept these Terms of Use if (a) you are not of legal age to form a binding contract, or (b) you are a person barred from receiving the App under the laws of the United States or other countries including the country in which you are resident or from which you use the App. 

A copy of this document can be received by emailing your request to or by visiting


Subject to your acceptance of this Agreement, FTS hereby grants you a limited, nonexclusive, non-assignable, non-transferable license to access and use the App solely for your own personal, non-commercial purposes.  All rights not otherwise expressly granted by these Terms of Use are reserved by FTS.  You agree not to reproduce, duplicate, copy, distribute, transmit, sell, trade, resell or exploit for any purpose any portion of or any information from the App.  FTS may discontinue or alter any aspect of the App, remove Content from the App, restrict the time the App is available or restrict the amount of use permitted at FTS’s sole discretion and without prior notice or liability.  You further agree that such measures shall be taken in FTS’s sole discretion and without liability to you or any third party. 

Unless otherwise specifically noted in these Terms of Use or on or in the App, images, trademarks, service marks, logos and icons displayed on the App are the property of FTS and/or its licensors and may not be used without FTS’s prior written consent.  Any unauthorized use of any Content, whether owned by FTS or other parties, may violate copyright laws, trademark laws, privacy and publicity laws and communications regulations and statutes.  You will not copy, reverse engineer, disassemble, decompile, translate, modify, reproduce, republish, transmit, sell, offer for sale, disseminate or redistribute the intellectual property found in the App or any part thereof or grant any other person or entity the right or access to do so.


You acknowledge and agree that you are responsible for any activity that occurs through your account and you agree you will not sell, transfer, license or assign your account, followers, username, or any account rights. You agree that you will not create an account for anyone other than yourself. You represent that the information you provide to FTS at any time will be true, accurate, current and complete and you agree to update your information as necessary to maintain its truth and accuracy.


As part of the functionality of the App, you may be able to login through online accounts you may have with third party service providers (each such account, a “Third Party Account”) by either: (1) providing your Third-Party Account login information through the App; or (2) allowing FTS to access your Third-Party Account, as is permitted under the applicable terms and conditions that govern your use of each Third-Party Account. 

You represent that you are entitled to disclose your Third-Party Account login information to FTS and/or grant FTS access to your Third-Party Account (including, but not limited to, for use for the purposes described herein), without breach by you of any of the terms and conditions that govern your use of the applicable Third-Party Account and without obligating FTS to pay any fees or making FTS subject to any usage limitations imposed by such third-party service providers. By granting FTS access to any Third-Party Accounts, you understand that: (1) FTS may access, make available and store (if applicable) any content that you have provided to and stored in your Third-Party Account (the “Social Content”) so that it is available on and through the App via your account, including without limitation any friend, contacts or following/followed lists, and (2) FTS may submit and receive additional information to your Third-Party Account as indicated herein. 

Unless otherwise specified in this Agreement, all Social Content, if any, shall be considered to be your Information and your content for purposes of this Agreement.  Depending on the Third-Party Accounts you choose and subject to the privacy settings that you have set in such Third-Party Accounts, personally identifiable information that you post to your Third-Party Accounts may be available on and through the App. Please note that if a Third-Party Account or associated service becomes unavailable or the App’s access to such Third-Party Account is terminated by the third-party service provider, then Social Content may no longer be available on and through the App. PLEASE NOTE THAT YOUR RELATIONSHIP WITH THE THIRD-PARTY SERVICE PROVIDERS ASSOCIATED WITH YOUR THIRD-PARTY ACCOUNTS IS GOVERNED SOLELY BY YOUR AGREEMENT(S) WITH SUCH THIRD-PARTY SERVICE PROVIDERS. FTS makes no effort to review any Social Content for any purpose, including but not limited to, for accuracy, legality or non-infringement, and FTS is not responsible for any Social Content.


You acknowledge that the App may contain or provide access to information, software, photos, video, text, graphics, music, sounds or other material provided by FTS or third parties (collectively, “Content”) that are protected by copyrights, patents, trademarks, trade secrets or other proprietary rights, and that these rights are valid and protected in all forms, media and technologies existing now or hereafter developed.  Content posted by users via the App or provided to FTS by third parties (“User Content”) is the intellectual property of the specific users of the App who post or provide such User Content.  By posting, entering, delivering or acknowledging the accuracy of User Content, you personally hereby grant to FTS a limited, transferable, nonexclusive, worldwide, perpetual, royalty-free license to use, reproduce, modify, edit, adapt, publish, translate, display, distribute, transmit, sell, sublicense and create derivative works and compilations for commercial purposes, based on or incorporating such User Content. You acknowledge and agree that you will not contest the validity of such license, nor claim any remuneration or compensation as a result of FTS’s re-use or re-marketing of your User Content as described in this section.

FTS does not generally monitor or otherwise remove User Content after it is posted on the App except as required or permitted by law or otherwise in the sole discretion of FTS, and reserves the right to remove any and all material that it feels is actually or potentially inappropriate, offensive, illegal, discriminatory, hateful, violent, unlawful, infringing, sexually suggestive, pornographic or harmful in any respect or which may violate these Terms of Use.  FTS does not make any warranties or representations regarding any of the User Content.  FTS does not necessarily approve, endorse, sanction, encourage, verify or agree with any message posted by its users or otherwise embodied in the Content.  FTS is not and will not be liable for any Content, Social Content or User Content that may be inappropriate, offensive, illegal, indecent, vulgar, discriminatory, harmful, hateful, sexually suggestive, pornographic, violent, defamatory or otherwise objectionable. You may bear legal responsibility for your User Content if your User Content violates this Agreement.


As a service to our users, we may provide information about other resources that may be of interest to you.  However, we do not control any third-party content and we are not responsible or liable for any content, advertising, products or other materials on or available from such sites or resources, and the presentation of third-party links or content by FTS is not intended to be an endorsement, sponsorship or recommendation by FTS.  Please be aware that when you exit the App, you are subject to the policies of any new site or application which you enter.  Any communication with third parties found through the App are solely between you and such third party. You further acknowledge and agree that FTS shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such third-party content, goods or service available on or through any third-party site or resource. 

E-mail and Text Communications

E-mail communications and text messages sent from FTS or through FTS are designed to make your experience more effective, efficient and entertaining.  By becoming a user of the App, you specifically agree to accept and consent to receiving e-mail communications and text messages initiated from us or through us, which include, without limitation: message notification e-mails, e-mails or text messages informing you about potential promotions and offers and emails or text messages informing you of new and existing features FTS, its partners or affiliates, provides.  Standard text messaging charges applied by your cell phone carrier will apply to text messages we send. If you change your mobile phone service provider, the notification service may be deactivated for your phone number and you may need to re-enroll in the notification service. FTS reserves the right to cancel the notification service at any time. If you do not wish to receive any of our e-mail communications or text messages, please do not use the App.


The App is supported by advertising revenue and as such, the App may display advertisements and promotions.  To help us deliver interesting paid or sponsored content or promotions, you agree that FTS may display your name, likeness, and photo(s) (including location data) in connection with paid or sponsored content or promotions without any compensation to you. For example, the App may “skin” your User Content with an advertisement, team logo, and/or date of the game and use that Content in an advertisement in the App.  We reserve the right to change the manner, extent, and mode of the advertising and promotional material without notice to you.  If you do not want your User Content to be used in connection with paid or sponsored content or promotions in the future, your only recourse is to stop uploading, taking, and saving photos to the App.


FTS collects, stores and uses data collected from you in accordance with FTS’s Privacy Policy, located at http://www.fanthreesixty/privacy-policy/. The terms and conditions of the Privacy Policy are hereby expressly incorporated into these Terms of Use.

Except as otherwise described in FTS’s Privacy Policy, as between you and FTS, your User Content is not confidential or proprietary and FTS will not be liable for any use or disclosure of your User Content.  FTS may disclose information to trusted affiliates, independent contractors and partners who will use the information for certain business purposes deemed to be aligned with our goals and business objectives.  In addition, the FTS may transfer information collected from users in connection with a sale or restructuring of FTS.  You understand and acknowledge that your relationship with FTS is not a confidential, fiduciary, or other type of special relationship.  You agree that uploading or submitting User Content to the App will not create an obligation of confidentiality or fiduciary duty as between you and FTS.


You hereby represent and warrant to FTS that (1) you are over the age of majority in your jurisdiction or otherwise have the power and authority to enter into and perform your obligations under this Agreement; (2) all information provided by you to FTS is truthful, accurate and complete; and (3) you will comply with the terms and conditions of these Terms of Use and any other agreement to which you are subject that is related to your use of the App or any part thereof.  For any User Content that you post via the App, you hereby represent and warrant that: (a) you are owner of such User Content or otherwise have the right to grant FTS the licenses granted pursuant to this Agreement; (b) you have secured any and all consents necessary to post the User Content and to grant the foregoing licenses; (c) the User Content does not violate the rights of any third party, including, without limitation, the intellectual property, privacy or publicity rights of any third party, and such User Content does not contain any personally identifiable information about third parties in violation of such parties’ rights; (d) the User Content will not be inappropriate, offensive, illegal, indecent, vulgar, discriminatory, harmful, hateful, sexually suggestive, pornographic, violent, defamatory or otherwise objectionable; and (e) the use of any User Content will not result in harm or personal injury to any third party.


You agree that you will use the Services in a manner consistent with any and all applicable laws and regulations. We reserve the right, but are not obligated to investigate and terminate your use of the App if you have misused the App or any products or services accessed through the App, or behaved in a way which could be regarded as inappropriate or whose conduct is unlawful or illegal. With respect to your participation on the App or through any services or products accessed through the App, you agree that you will not: (1) impersonate any person or entity; (2) “stalk” or otherwise harass any person; (3) express or imply that any statements you make are endorsed by FTS, without our specific prior written consent; (4) use any robot, spider, site search/retrieval application, or other manual or automatic device or process to retrieve, index, “data mine”, or in any way reproduce or circumvent the navigational structure or presentation of the App or its contents; (5) post, distribute or reproduce in any way any copyrighted material, trademarks, or other proprietary information without obtaining the prior consent of the owner of such proprietary rights; (6) remove any copyright, trademark or other proprietary rights notices contained in the App; (7) interfere with or disrupt any services provided through the App or the servers or networks connected to the App; (8) post, email or otherwise transmit any material that contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment; (9) forge headers or otherwise manipulate identifiers in order to disguise the origin of any information transmitted through the App; or (10) “frame” or “mirror” any part of the App, without our prior written authorization or use meta tags or code or other devices containing any reference to FTS or the FTS App in order to direct any person to any other web site for any purpose. 

You further agree that your information and your interactions on the App shall not: (1) be false, inaccurate or misleading (directly or by omission or failure to update information); (2) infringe any third party's rights, including but not limited to: intellectual property rights, copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy; (3) violate any law, statute, ordinance or regulation; (4) be defamatory, trade libelous, abusive, obscene, profane, offensive, sexually oriented, threatening, harassing, racially offensive or illegal material; (5) contain any offensive anatomical or sexual references, or offensive sexually suggestive or connotative language;  (6) contain any viruses, Trojan horses, worms, time bombs, cancelbots, easter eggs or other computer programming routines that may damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or personal information; (7) create liability for FTS; or (8) link directly or indirectly to any other web sites.  You further agree that you will not transfer, use, or sell your account information to any another party.

We reserve the right, but we have no obligation, to reject any person that does not comply with these prohibitions.


Location data provided through the App is for basic location purposes only and the marketing and provision of certain products and services and is not intended to be relied upon in situations where precise location information is needed or where erroneous, inaccurate or incomplete location data may lead to death, personal injury, property or environmental damage. Neither FTS, nor any of its content providers, guarantees the availability, accuracy, completeness, reliability, or timeliness of location data or offers or promotions provided by the use of location data.

Any of your information, including geolocation data, you upload, provide, or post through the App may be accessible to certain other users and third parties. We cannot verify or guarantee the accuracy of the information provided to us through the App, and we do not control the information provided by others that is made available through use of the App. Therefore, FTS cannot and does not confirm each person’s purported identity. You may find information to be offensive, harmful, inaccurate, or deceptive. Please use caution and common sense when using the App. Please note that there are also risks of dealing with underage persons or people acting under false pretense. By using the App, you agree to accept such risks and FTS is not responsible for the acts or omissions of users on the App.









The App and any products or services provided through the App may be temporarily unavailable from time to time for maintenance or other reasons. FTS assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, communications.  FTS is not responsible for any technical malfunction or other problems of any telephone network or service, computer systems, servers or providers, computer or mobile phone equipment, software, failure of email or players on account of technical problems or traffic congestion on the Internet, on the App, on any website or any combination thereof, including injury or damage to a user’s or to any other person's computer, mobile phone, or other hardware or software, related to or resulting from using or downloading materials in connection with the App and/or in connection with any products or services offered through the App.


You agree to release FTS, its members, managers, officers, employees and agents, from any and all liability and obligations whatsoever in connection with or arising from your use of the App and the Service.  If at any time you are not satisfied with the App or object to any material within the App, your sole remedy is cessation of use thereof. you agree to defend, indemnify and hold harmless FTS, its officers, members, directors, employees and agents from and against any and all claims, liabilities, damages, losses or expenses, including attorneys’ fees and costs and expenses, arising out of or in any way connected with (1) your access to or use of the App or any part thereof, (2) any User Content you post via the App, (3) a breach or alleged breach by you of any of your representations, warranties, covenants or obligations under this Agreement, (4) infringement or misappropriation of any intellectual property or other rights of FTS or third parties by you, or (5) any negligence or willful misconduct by you.


The validity and effect of these Terms of Use shall be governed by and construed and enforced in accordance with the laws of Missouri, without regard to its conflicts or choice of laws principles. 

The parties agree that breach of the provisions of this Agreement would cause irreparable harm and significant injury to FTS which would be both difficult to ascertain and which would not be compensable by damages alone.  As such, the parties agree that FTS has the right to enforce the provisions of this Agreement by injunction (without necessity of posting bond), specific performance or other equitable relief without prejudice to any other rights and remedies FTS may have.  The prevailing party will be entitled to reasonable fees of attorneys, accountants and other professionals, and costs and expenses in addition to any other relief to which such prevailing party may be entitled in any action at law or in equity. 


FTS respects the intellectual property of others, and we ask our users to do the same.  If you believe that your work has been copied in a way that constitutes copyright infringement, please provide FTS’s Copyright Agent the following information:

  • An electronic or physical signature of the owner or person authorized to act on behalf of the owner of the copyright interest;
  • A description of the copyrighted work that you claim has been infringed;
  • A description of where the material that you claim is infringing is located on the App sufficient to
  • Allow us to locate the allegedly infringing material;
  • Your address, telephone number, and email address;
  • A statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law; and
  • A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf.

Please contact FTS’s Copyright Agent for Notice of Claims of copyright infringement at: Copyright owners and agents acknowledge that failure to comply with all of the requirements of the foregoing may result in an invalidity of the DMCA notice.


This App is operated by FTS.  All inquiries may be directed to:

1511 Baltimore Ave
Kansas City, MO 64108

Privacy Policy

Privacy Policy


Privacy Policy

Last Modified on September 21, 2018


When you use this website, the Uphoria™ mobile application, any custom Uphoria™ mobile application developed and branded for a particular team or venue (a “Sponsor”), the Wi-Fi Service (including Wi-Fi registration pages), the Registration Service, or any related services (collectively, the “Services”), you are trusting Fan Three Sixty, LLC (“FTS,” “we,” “us” or “our”) with your information. This Privacy Policy is meant to help you understand:

  • what Personal Information we collect from you and other users of the Services (each a “User”);
  • why we collect it;
  • how we use it;
  • and the choices you have for accessing, managing and updating it.

Please take the time to read this Privacy Policy carefully. As you use our Services, we want you to understand how we are using any Personal Information we collect from you and the ways in which you can protect your privacy. We have tried to keep our Privacy Policy as simple as possible. If you do not understand any of the terms used below, please see the information we have provided under Definitions below .


The terms of this Privacy Policy apply to you and all users of the Services, and they should be read with our terms of service in our Terms of Use, which also apply to all Users. The Services are hosted in and provided from the United States of America (“USA”). If you are using our Services from any location outside the USA, please note that the Personal Information we collect will be transferred to, used, stored, and otherwise processed in the USA. Our Privacy Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you when you use the Services or other sites linked from our Services. Our Privacy Policy also does not cover the information practices of other companies and organizations who advertise our Services, and who may use cookies, pixel tags and other technologies to serve and offer relevant ads. We encourage you to read the privacy statements of each and every external application, website and or service that collects Personal Information from or about you.

Changes to This Privacy Policy

We reserve the right to change, add, or remove any portion of this Privacy Policy at any time by updating this page. You are responsible for periodically visiting this page to review any changes to this Privacy Policy since your last visit. You can easily tell whether there have been any changes since your last visit by viewing the “Last Modified” date at the top of the Privacy Policy, so please visit this page frequently. We will notify you by email if we subsequently decide to use your Personal Information in a different way than we told you when you provided it (a “Secondary Use”) so that you can decide whether we can use your Personal Information in this new way. Your use of the Services following the posting of any changes to this Privacy Policy constitutes your express acceptance of, and consent to, its terms. If you do not understand, or if you do not agree with, any of the terms of this Privacy Policy, you should immediately stop using the Services.

The Information We Collect

We collect the following types of Personal Information from all of our users.

  • Account Information: We collect information you use to register with the Services (such as user names and passwords).  If you choose to add it, we may also link credit card or other payment information to your account.
  • Behavioral Information: We collect and derive information about your interactions with vendors, teams, venues, and any other parties that occurs through or in connection with your use of the Services.  We also collect check-ins, page views, and other interactions you may have with the Services.
  • Demographic Information: We collect name and contact information (which may include email address, phone number, and street or mailing address) from our users in order to effectively communicate with you. Depending on how you use the Services, we may also collect or derive information such as age, gender, race, ethnicity, face or facial profile, and education or income level.
  • Device Information: By default, we collect information about the device you use to access the Services including its MAC address, IP address and other network information, hardware model, software version, operating system, browser language, crashes, system activity, communication activity (such as the fact that voice calls, text messages, or emails were initiated from within the Services, and geolocation. If you add it, we may also collect information about other property that you own, such as vehicles.
  • Preferential Information: We collect and derive information about your preferences. Depending on how you use the Services, this may include information such as your favorite players, teams, vendors, venues, concessions, merchandise, etc.
  • Social Information: Depending on how you use the Services, we may collect information about your social interactions within the Services or with social networks that you connect to or access from the Services.
  • User-Generated Content: We collect content that you write, photograph or otherwise create using the Services, including any information from the other categories listed in this section contained within that content.


How We Collect Information

We collect Personal Information in the following ways.

  • Information Provided During Registration: Many of our Services require you to register with us. When you register, you create Account Information, provide Device Information, and may add certain Demographic or Social Information depending on the context of that registration.
  • Information We Collect from Your Use of the Services: You may also provide Personal Information through the normal use of the various features available within the Services.
    • Public Profiles: Our Services are designed to let fans interact with teams, venues, and each other, so we may ask you to create a public profile. You may disclose as much or as little Personal Information as you like when you create that profile, and certain information like your name and profile picture will be updated in that profile if you change them.
    • Interactions: As you use the Services to interact with teams, vendors, venues, or other users, we collect or derive Behavioral, Device, Preferential, and Social Information from those interactions.
    • User-Generated Content: We collect content that you write, photograph or otherwise create or share using the Services, including any Personal Information contained within that content such as a picture depicting your face.
    • Communication with Us: You may also provide us with any type of Personal Information when you contact us for support or any other reason.
  • Information We Collect from Integrated Platforms: You may choose to connect your account with Facebook, Twitter, Google, or other third-party platforms. We collect certain Account, Behavioral, Demographic, Device, Preferential, or Social Information and User-Generated Content from those integrations according to the terms of use for those platforms.
    • Log Information: When you use our Services, we automatically collect and store Device Information.
    • Unique Application Numbers: Each Uphoria™ mobile application includes a unique application number that, along with information about your installation, will be sent to us when you install or uninstall the application or when the Services periodically contact our servers for updates.
    • Cookies and Similar Technologies: We use cookies to recognize you when you use the Services using the same device, and to collect Account, Device, Behavioral, and Social Information. All of this information is used to customize your experience using the Services. You can choose to disable some cookies, but doing so may prevent you from utilizing certain functions available within the Services. Specifically, we use cookies administered through the Google Analytics platform, which includes Google Analytics’ Remarketing, Display Network Impression Reporting, and Analytics Demographics and Interest Reporting tools.
    • Local Storage: We may collect certain information about you (including Personal Information) that is stored locally on your device using technologies such as browser web storage (including HTML 5) or application data caches.
  • Information We Derive from Your Use of the Services: We may combine some of your Personal Information with other Personal Information or your use of the Services to predict or confirm certain other Personal Information about you (which we call “Derived Information”). For example:
    • If you repeatedly engage in a certain transaction or type of transaction, we may use that Behavioral Information to derive Preferential Information such as your preference for particular concessions, match dates and times, or sections within a venue.
    • If you designate a favorite team, we may use your Preferential Information to derive other Preferential Information such as a preference for that team’s apparel or venue.
    • If you supply us with your home or work address, we may use your Demographic Information to determine likely Behavioral or Demographic Information, such as approximately how long it may take for you to travel to a venue.
    • When you supply certain Device Information to us such IP address, GNSS, or cellular network information, we may use that Device Information to derive Behavioral Information such as your physical location at a given point in time.


Use of Information

By providing Personal Information via the Services, you consent to our use of that Personal Information as described in this Privacy Policy and our Terms of Use. We use your Personal Information to provide, maintain, protect, and improve the Services, to develop new services, and to protect our users or ourselves. For example, we use this information to:

  • provide and secure wireless internet access (our “Wi-Fi Service”);
  • provide registration services to our customers (our “Registration Service”);
  • create a unique, personalized experience for you in connection with various teams, stadiums, other venues, related sponsors and partners, or related retail locations;
  • understand your use of the Services;
  • make improvements to our Services and our other products and services (including, without limitation, Uphoria, FanThreeSixty™, and other existing and future products and services);
  • fulfill our service offerings and administer the Services;
  • register you for online activities such as online ordering, mobile registration, or any other online interactive activities;
  • respond to specific requests from you;
  • unlock exclusive information and features within the Services based on your location in and around various stadiums or other venues, related sponsors and partners, or related retail locations and transactions;
  • protect the security or integrity of the Services;
  • prevent unauthorized use or disclosure of content that has been downloaded or otherwise accessed via the Services;
  • provide any necessary notices to you;
  • communicate with you through email and notices via the Services, including, for example, notices of special promotions, offers or solicitations relating to your experience with a team, stadium or other venue, related sponsor or partners, or related retail location and transaction;
  • promote and market FTS, teams, stadiums or other venues, related sponsors and partners, clients, related retail locations or businesses therein, or various products and services;
  • assist in the business planning, marketing, advertising, and sales efforts of the foregoing parties; and
  • send you promotional information, products and services offered by third parties that we think may be of interest to you, including information about new developments, events, features and enhancements, special offers, upgrade opportunities, surveys, contests, news and general offers.


Information We Share

We do not share Personal Information with companies, organizations, or individuals outside of FTS unless one of the following circumstances applies:

  • With your consent: We will share Personal Information with companies, organizations or individuals outside of FanThreeSixty when we have your consent to do so or when necessary to facilitate your transactions with our third-party partners. This includes the team or venue whose name is branded onto the application that you download and use.
  • For external processing: We may provide Personal Information to our partners, affiliates or other trusted businesses or persons (generally, each supported team, venue, or stadium, their related sponsors and partners, and any related retail locations) to process it and perform various functions relating to the Services for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures.
  • For legal or security reasons: We will share Personal Information with companies, organizations or individuals outside of FTS if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:
    • meet any applicable law, regulation, legal process or enforceable governmental request.
    • enforce any applicable EULA, including investigation of potential violations.
    • detect, prevent, or otherwise address fraud, security or technical issues.
    • protect against harm to the rights, property or safety of FTS, our users or the public as required or permitted by law.
    • For a potential sale, merger, or acquisition: In the event of a potential sale, merger, acquisition, or similar event relating to FTS or the Services, we may share Personal Information with the other parties involved in the event. If we are involved in a merger, acquisition or asset sale, we will continue to ensure the confidentiality of any Personal Information, and we will notify affected users by email before Personal Information becomes subject to a different privacy policy.
    • The information is not personally identifiable: We may share non-personally identifiable information publicly and with our partners and potential partners – like investors, publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of the Services.


Accessing, Correcting, Updating and Removing Your Personal Information

If your Personal Information changes, or if you no longer wish to receive non-account specific information from us, you can access, correct, update or remove Personal Information about you that we have collected by emailing your request to us as provided under Contact Information below or by using the functionality contained in the Services (where applicable). When updating your Personal Information, we may ask you to verify your identity before we act on your request. We may reject requests that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup systems). Where we can provide information access and correction, we will do so for free, except where it would require a disproportionate effort. We seek to protect information from accidental or malicious destruction. Because of this, after you delete information from our services, we may not immediately delete residual copies from our active servers and may not remove information from our backup systems.

Your Opt-Out Rights and Other Choices

You can choose whether or not to disclose certain Personal Information when we ask you to do so, but some Services or functions may be more difficult or impossible to use if you choose not to disclose certain Personal Information, and your experience in using the Services will not be as personally tailored. Certain Personal Information must be disclosed before you will be able to access any part of the Services.

  • Opting Out. You can, at any time, opt-out of (i) our disclosure of your Personal Information to third parties that are not agents of, or providers of service to, us, or (ii) our use of your Personal Information for direct marketing purposes by contacting us as provided in Contact Information below or using the opt-out mechanisms contained in the Services (where applicable). Please note that, even if you have opted out of sharing with third parties, your Personal Information may still be disclosed to third parties to the extent that you provide it to third parties using the Services (e.g., by posting that information using social functionality in the Services).
  • Do Not Track Signals. Most web browsers can be configured to automatically transmit a “Do Not Track” signal to websites and online services that you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, the Services currently do not alter their operations when they receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you may visit    
  • Third Party Ad Networks. To exercise choices regarding advertising customization by third-party ad networks, you may visit the Network Advertising Initiative ( or YourAdChoices ( websites.
  • Google Analytics. You can opt out of Google Analytics without affecting your experience with the Services. For more information on opting out of being tracked by Google Analytics across all websites you use, you may visit
  • Flash cookies. To learn how to manage privacy and storage settings for Flash cookies, you may visit


Protection of Personal Information

We place great importance on protecting our Users and ourselves from unauthorized access to, or the unauthorized alteration, disclosure or destruction of, the information we collect.

  • Information Security. We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems, according to a written information security program. We restrict access to Personal Information to our employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations. Information about Users that is maintained on our systems (or the systems of those who provide service to us or on our behalf) is protected using industry standard security measures. In order to secure your Personal Information, access to your data is password-protected, and sensitive data is protected by SSL encryption when it is exchanged between your web browser and the Site. However, no security measures are perfect or impenetrable, and we cannot guarantee that your Personal Information will be completely secure. We are not responsible for the circumvention of any privacy settings or security measures of the Services by any Users or third parties. As such, we recommend that you use caution whenever submitting Personal Information online whether to us or to anyone else.
  • Shared Information. In the event you include your Personal Information in content that you post to the Services, the Personal Information may be available to any or all other parties using those Services. We may voluntarily edit or otherwise remove such Personal Information from your post on the Services, but we have no obligation to do so. If you do not wish to have your Personal Information made available in this manner, you must remove any Personal Information from your content before you post it to the Services. User contact information (which may include, without limitation, a User’s username and email address) may be included with any User Content that a User posts via the Services. We are not liable for any damages caused or incurred due to any Personal Information that is made available via the Services.


Children’s Privacy

Kids love sports, too. While the Services are not directed at children under 13 years of age (“children”), and we do not knowingly collect Personal Information from children, we recognize that children may use the Services without ever providing Demographic Information that would enable us to identify them. We also build certain custom applications that enable coaches, friends, parents and legal guardians (“parents”), and other family members to engage with children’s sports activities like tournaments (“Youth Sports Applications”), which necessarily rely on Personal Information that could be used to identify children.

The Children’s Online Privacy Protection Act of 1998 and its rules (collectively, “COPPA”) require us to inform parents about our practices for collecting, using, and disclosing personal information from children. It also requires us to obtain verifiable consent from a child’s parent for certain collection, use, and disclosure of the child’s personal information. This section of the Privacy Policy notifies parents of:

  • The types of information we may collect from children.
  • How we use the information we collect.
  • Our practices for disclosing that information.
  • Our practices for notifying and obtaining parents’ consent when we collect personal information from children, including how a parent may revoke consent.
  • All operators that collect or maintain information from children through this


This Section of the Privacy Policy applies only to use of the Services by children and to any Personal Information we collect that could be used to identify a child. Terms defined elsewhere in this Privacy Policy have the same meanings within this section.

Information We Collect from and Concerning Children

We do not knowingly collect Personal Information from any child. Children may generally use the Services and provide Personal Information unless or until they provide or we derive Demographic Information that indicates their childhood. If we discover that any user is a child, we immediately disable and delete that account.

Our Youth Sports Applications may collect Demographic or Behavioral Information given to us by coaches or parents, such as (but not limited to):

  • lineups or rosters that may include children’s names, jersey numbers, and other demographic information such as height, weight, or dominant-handedness;
  • schedules that show the past, present, or future physical location of children; or
  • User-Generated Content such as box scores or game summaries that includes Demographic or Behavioral information about children’s participation in the activities for which the application was built.

Any coach or other third party that wishes to share children’s information in this way on our Services must obtain the consent of those children’s parents for doing so in writing, must share that written consent with us, and is prohibited from disclosing any more information than is reasonably necessary to participate in the activity for which the application was created. We do not allow any third-party operator to collect information from within our Youth Sports Applications.

How We Disclose Children’s Personal Information

We do not knowingly disclose the Personal Information of children that use or attempt to use the Services, but we may be unable to control the types of information that children unidentified as such send or post through the Services. We encourage parents to educate their children about safety online and to carefully monitor their children’s use of social media and other online applications to ensure they do not disclose their personal information through them. We may disclose Personal Information within each Youth Sports Application to the Sponsor for whom we develop that application, to parents as provided under Accessing and Correcting Your Child’s Personal Information below, and to other users of that application (e.g. other parents, coaches, etc.) during normal use of that application.

Accessing and Correcting Your Child’s Personal Information

If you believe that your child or any other child has an account with the Services, please contact us as provided under Contact Information below.

At any time, you may review your child’s Personal Information within our Youth Sports Applications, require us to correct or delete that Personal Information, or refuse to permit us from further collecting or using your child’s information by contacting us as provided under Contact Information below. We may require you to verify your identity before disclosing the child’s information to you in order to ensure the child’s privacy.

Retention of Personal Information

We retain your Personal Information to provide services to you and as otherwise necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We will retain your Personal Information for no more than 7 years following the date on which you terminate your use of the Services, unless we are otherwise required by law or regulation to retain your Personal Information for longer.

California Privacy Rights

California Civil Code Section 1798.83 permits users that are residents of California to request certain information regarding our disclosures of Personal Information to third parties for such third parties’ direct marketing purposes. Please email or write to us as provided under Contact Information below to submit your request.

Australian Privacy Rights

This provision applies to Australian users only. By accessing, signing into or registering to use the Services and by providing your Personal Information, you confirm that you consent to the collection, use, storage and disclosure of your Personal Information by us. This includes information about how you may seek to access and correct your Personal Information held by us. If you do not agree and consent in the manner set out in this clause, then you should not provide your Personal Information (in which case we may determine that you are not able to access the Services). All Personal Information collected or acquired by us as part of or in connection with the Services will be used and may be disclosed by us in accordance with our Privacy Policy and this clause. Without limiting the above, we will use your Personal Information in order to provide the Services and for related purposes and services, and to communicate with you (including through electronic messaging and for promotional and direct marketing purposes) about events, programs, promotions, offers and other activities at venues or about the third party products of our partners. We may disclose your Personal Information and other data to certain third parties who provide it with (or help it provide) products and services (including to its related entities, sponsors, partners and services providers (including third parties located in the United States of America)). We may also disclose your Personal Information to its partners and other third parties for the purposes of them direct marketing to you. You agree and accept that the data and Personal Information you provide to us can be shared with all such third parties referred to in this clause for these and related purposes. We will comply with all applicable Australian privacy legislation.

European Privacy Rights

For the purposes of the European Union’s General Data Protection Regulation 2016/679 (“GDPR”), We may act as a controller or processor depending on the particular Service.

Legal Basis for Processing Your Information

Depending on what information we collect from you and how we collect it, we rely on various grounds for doing processing your information under the GDPR, including the following reasons:

  • In order to administer our contractual relationship, including setting up your requested Services, payments, renewals and processes;
  • In order to fulfill any legal obligations we may have; or
  • Because you have provided your consent for us to do so.
  • Because it is in our legitimate interest to run a successful and efficient business and provide you with the Services and other useful content;


Data Transfer

In order for us to provide the Services to you, your Personal Information will be transferred to, stored in, and processed in the United States. FTS complies with GDPR only where it is required to do so by contract or by applicable law. Where GDPR applies, we will take the following steps to safeguard any data transfer outside the European Economic Area. Transfers of Personal Information to our affiliates or third parties will be under the Commission’s model contracts for the transfer of personal data to third countries (i.e., the standard contractual clauses), pursuant to Decision 2004/915/EC and 2010/87/EU. You may contact us as described under Contact Information below to obtain a copy of the data transfer agreement or more information regarding the relevant safeguard we put in place.

Data Subject Rights

Where GDPR applies, in certain circumstances and subject to data processing agreements, you may have rights in relation to the Personal Information we hold about you in addition to or in lieu of those set forth under Accessing, Correcting, Updating and Removing Your Personal Information above . We set out below an outline of those rights and how to exercise those rights. Please note that we will require you to verify your identity before responding to any requests to exercise your rights by providing details only known to the account holder. To exercise any of your rights, please contact us as provided under Contact Information below . Please note that for each of the rights below we may have valid legal reasons to refuse your request, in such instances we will let you know if that is the case.


You have the right to know whether we process Personal Information about you, and if we do, to access data we hold about you and certain information about how we use it and who we share it with.


You have the right to receive a subset of the Personal Information you provide us if we process it on the legal bases of our contract with you or with your consent in a structured, commonly used and machine-readable format and a right to request that we transfer such Personal Information to another party. If you wish for us to transfer the Personal Information to another party, please ensure you detail that party and note that we can only do so where it is technically feasible. We are not responsible for the security of the Personal Information or its processing once received by the third party.


You have the right to require us to correct any Personal Information held about you that is inaccurate and have incomplete data completed. Where you request correction, please explain in detail why you believe the Personal Information we hold about you to be inaccurate or incomplete so that we can assess whether a correction is required. Please note that while we assess whether the Personal Information we hold about you is inaccurate or incomplete, you may exercise your right to restrict our processing of the applicable data as described below.


You may request that we erase the Personal Information we hold about you if:

  • You believe it is no longer necessary for us to hold the Personal Information;
  • We are processing it on the basis of your consent and you wish to withdraw your consent;
  • We are processing your data on the basis of our legitimate interest and you object to such processing;
  • You no longer wish us to use your data to send you marketing; or
  • You believe we are unlawfully processing your data.


Please provide as much detail as possible on your reasons for the request to assist us in determining whether you have a valid basis for erasure.

Restriction of Processing to Storage Only

You have a right to require us to stop processing the Personal Information we hold about you other than for storage purposes in the following circumstances:

  • You believe the Personal Information is not accurate for the period it takes for us to verify whether the data is accurate;
  • We wish to erase the Personal Information as the processing we are doing is unlawful but you want us to simply restrict the use of that data;
  • We no longer need the Personal Information for the purposes of the processing but you require us to retain the data for the establishment, exercise or defense of legal claims; or
  • You have objected to us processing Personal Information we hold about you on the basis of our legitimate interest and you wish us to stop processing the Personal Information while we determine whether there is an overriding interest in us retaining such Personal Information.



You have the right to object to our processing of data about you and we will consider your request. Please provide us with detail as to your reasoning so that we can assess whether there is a compelling overriding interest in us continuing to process such data or we need to process it in relation to legal claims. You also have the right, at any time, to object to our processing of data about you in order to send you marketing, including where we build profiles for such purposes and we will stop processing the data for that purpose.

Withdrawal of Consent

Where you have provided your consent to us processing your personal data, you can withdraw your consent at any time by contacting us as provided under Contact Information below .


You have a right to lodge a complaint with a supervisory authority.

Contact Information

If you have any questions about this Privacy Policy or the use of your Personal Information, please contact us at the by sending an email to or by writing to the following address:


ATTENTION: Privacy Policy

1511 Baltimore Ave

Kansas City, MO 64108


  • Cookies - a cookie is a small text file that is created by a website that is stored on a user’s computer either temporarily (known as a “session” cookie) or indefinitely (known as a “persistent” cookie). Cookies provide a way for a website to recognize you and keep track of your internet preferences.
  • Browsers - a browser is a computer application program that allows a user to look at and interact with information on the Internet. Generic uses of the term “browser” relates to a user’s ability to browse, or navigate and read files online.
  • EULA - An End User License Agreement (“EULA”) is a legal contract between a software developer or vendor and the user of the software. A EULA specifies in detail the user’s rights and restrictions that apply to the software.
  • GNSS – Global Navigation Satellite Systems (“GNSS”) are networks of satellites that work in conjunction with GNSS receivers to determine the receiver’s location on the surface of the earth. Many smartphones and other devices incorporate a GNSS receiver.
  • Hardware - Hardware means a physical component of a computer system, which includes the keyboard, mouse, monitor, and computer case as well as all the parts inside the computer case, such as the hard disk drive, motherboard, video card, and other parts of the computer that you can physically touch. Smart phone hardware may include a touch screens, GNSS receivers, hard drives or other long-term storage, or other components.
  • HTML - HyperText Markup Language (“HTML”), is the authoring language used to create pages on the Internet. HTML is a set of tags or codes that provide a web browser with direction on how to structure information and features on a web page.
  • IP Addresses - An Internet Protocol Address (“IP address”) is the numerical label that is assigned to each computer, printer or device within a computer network that uses the Internet Protocol for communication.
  • MAC Addresses – a Media Access Control Address (“MAC address”) is a hardware identification number that uniquely identifies an individual device within a network.
  • Personal Information – Information that could be used to identify you.
  • Pixel Tags - Also known as a clear GIF or web beacon, a Pixel Tag is an invisible tag placed on certain pages of our website but not on the user’s computer. When a user accesses these pages, pixel tags generate an unspecific notice of that visit. Pixel Tags often work alongside cookies, keeping track of when a particular computer visits a certain page. If a user turns off the cookies on a computer, the pixel tag will simply detect an anonymous website visit.
  • Sensitive Personal Information – This special category of Personal Information includes information that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs, union membership. It also includes any genetic data, biometric data used for identification purposes, data concerning your health, or data concerning sexual orientation or activity.